Where it all began...

In 1986 in Granbury, Texas, Classic Rope started as one of the first companies to devise and perfect machine manufacturing of the lariat rope. Countless hours were spent formulating rope components that could withstand all types of roping conditions, both indoor and outdoor. Initially founded for the sole purpose of supporting the event of team roping, Classic was able to offer a consistent structure and sensitive feel in their ropes like no others on the market. Because of its quality and appeal, Classic Rope quickly became the leading rope manufacturer that professionals grew to depend on, and still use and trust today.

As Classic Rope surpassed its own horizon, new innovations unfolded and the next generation of companies developed. In 1995, Classic Equine began by specializing in high quality saddle pads and quickly expanded with more product lines offering the same attention to quality and durability. The current product offering now includes protective boots, cinches, bits, spurs, winter blankets and sheets, and accessories. Classic Equine has always worked closely with professional men and women from all disciplines of the western industry to test and perfect each product during development. Because the company was founded and developed by professionals, the form and function of each product serves a specific purpose. The driving purpose of Classic Equine has always been to offer the highest quality products available, keeping the performance horse's safety and well-being first and foremost in mind.

In 1996, with the joining of Classic Rope and Classic Equine, Equibrand was created to encompass all the brands dedicated to the performance horse industry.

Rattler Rope, a diverse and innovative rope company that had established itself as a leader in the calf roping world, as well as with team ropers, moved to Texas and joined the Equibrand group in 1997. With the integration of Rattler Rope, Classic Rope and Rattler Rope became the only two rope companies that manufactured their own string which every rope was built upon. Through this one-of-a-kind in-house process, quality and precise formulations of fibers are designed from scratch which gives the ropes those industry-renounced "feel" characteristics. Today, we are still the only company that manufactures string from a raw material, the very building blocks on which all ropes are made.

In 1998, Dale Martin Saddlery also came on board to provide high quality hand-crafted saddles and leather tack. Now known simply as Martin Saddlery, the company prides itself on the intricate detail and craftsmanship employed to create beautiful, durable products. The leather goods produced by Martin Saddlery utilize the finest raw materials, ensuring endurance and dependability without sacrificing fashion or tradition. Martin Saddlery has made great strides in the science of saddle fit and tree design. In 2003, in an effort to build a better-fitting saddle that would accommodate more of today's equine athletes, Martin Saddlery began building and designing trees that truly made a difference in the performance and longevity of the horse. Today, Martin Saddlery is known for working with trusted, respected professionals and trainers to help make a difference in their horses. Along with providing a better fitting tree, Martin is also dedicated to educate all the horse owners on how to recognize the effects of an ill-fitting saddle and how to properly fit a saddle.

It is Equibrand's goal to support every individual who strives to be the best at what they do with a horse. Members of the horse world share an unspoken bond. They come from different backgrounds and different places, but the one thing they share in common is the love of their horses and the satisfaction of getting to the pay window. Equibrand vows to stay novel and always progressive, striving to constantly improve the products we offer, always working to help you accomplish your goals.

Congrats to Traci Yoder for winning the "ooh & AWE" photo contest! She will be receiving a brand new Shock N Awe rope from Cactus Ropes that won't be available until Dec. 1st.

Need a little time for some horseplay? Don't miss the fun on Coolhorse's facebook page. With lots of friendly folks you're sure to find some entertainment. We have weekly contests with great prizes!

You can view pictures posted by fellow friends or browse through images of happenings around the store. We post videos of some of our favorite products and keep you up to date on the latest at Coolhorse. So jump off the saddle and look us up cause we'd love to hear from you!"